Abstract: According to the in-depth investigation on the industry of Anoectochilus roxburghii in Nanjing County, Fujian Province, the development advantages, problems and following development countermeasures are analyzed in this paper. The results show that there are inherent advantages for developing the industry of Anoectochilus roxburghii in Nanjing County, and the industry has achieved a certain scale and has produced a significant level of economic and social benefits. However, there also exist problems such as low industry cluster degree, lack of standardization strategies and technology input, and insufficient extension of industrial chain. The author hold that it is necessary to cultivate industrial cluster and pursue the path of joint development, implement regional brand strategy and promote standardization process, exploit product and expand industrial chain, and increase investment in science and technology and upgrade the overall industry.

Key words: Anoectochilus roxburghii, industry, problem, countermeasure, Nanjing county, Fujian province

摘要： 通过对福建南靖金线莲产业进行调研, 分析其产业发展优势及存在问题, 提出今后的发展对策, 以期为南靖金线莲发展提供参考。调研表明: 南靖具有发展金线莲产业的天然优势，产业已成规模，产生了一定的经济、社会效益，但也存在产业集群度低、标准化战略缺失、科技投入不足、产业链延伸不够等问题。笔者认为，发展南靖金线莲应培育产业集群，走联合发展道路；实施区域品牌战略，推进标准化进程；开发产品，拓展产业链；加大科技投入，提升产业水准。

关键词: 金线莲, 产业, 问题, 对策, 南靖, 福建